I asked people within the target audience to give feedback on my final adverts. I did this by showing them my adverts and asking them 5 questions, which I recorded the answers to and then wrote up a summary of the feedback. This helped me to understand the positives and negatives of my adverts and how to improve if I was to do this again.
Target Audience feedback questions
Advert 1
Initial thoughts of the adverts?
Daisy (aged 16)
- It was funny and memorable
- Not relatable to her as she doesn't live the active lifestyle shown in the advert.
- Likes the voiceover
Tilda (aged 17)
- Funny
- Relatable generally
- engaging
Sachin (aged 17)
- Memorable, repetition of 'your'
- Funny
- Good use of music
What do you believe is the main message of the advert?
Daisy (aged 16)
- Easy
- Simple
- Convenient
Tilda (aged 17)
- Food makes you feel better
- brings people together
Sachin (aged 17)
- Reliable
- comforting
Does this advert convince you to use this service/app?
Daisy (aged 16)
- Yes
- looks easy and the food looks nice
Tilda (aged 17)
- Yes, despite not normally using the services
Sachin (aged 17)
- Yes, specialises in North London
- Especially caters local area, desirable
Does this advert appeal to you (16-24 year old)?
Daisy (aged 16)
- Yes, because the food looks nice and it's memorable
- Not entirely relatable, however, the advert still appeals to her in other ways
Tilda (aged 17)
- Good message, appealing to her
Sachin (aged 17)
- Yes, relatable
- Pizza especially
What, if anything, would you change about the advert?
Daisy (aged 16)
- Nothing, it's catchy and funny
Tilda (aged 17)
- Add a bit more about the logistics of the app
- App specifics
Sachin (aged 17)
- Mention quality
Advert 2
Initial thoughts of the adverts?
Daisy (aged 16)
- Good, believable performance from the main actor
Tilda (aged 17)
- Well paced
- Impactful
Sachin (aged 17)
- Memorable, for the comedy
- Funny
- very relatable
- Great acting from actor
What do you believe is the main message of the advert?
Daisy (aged 16)
- Easy
- Simple
- Same as the first advert, clear campaign message
Tilda (aged 17)
- Easy food makes your day better
- Makes life simple
- Clear campaign message
Sachin (aged 17)
- Reliable
- Same as the first advert
Does this advert convince you to use this service/app?
Daisy (aged 16)
- Yes
- looks easy
Tilda (aged 17)
- Yes, maybe if slightly older
Sachin (aged 17)
- Yes, nothing to turn anyone away
- professional and intimate - well-designed app
Does this advert appeal to you (16-24 year old)?
Daisy (aged 16)
- Yes, because the food looks nice and it's memorable
- Also looks quick, simple and hassle free
Tilda (aged 17)
- appealing message
Sachin (aged 17)
- Yes, relatable
- Matches current demand and trend
What, if anything, would you change about the advert?
Daisy (aged 16)
- Nothing, it's funny, good voiceover.
Tilda (aged 17)
- App specifics
Sachin (aged 17)
- Nothing, in particular, seems inviting.
Reflecting on my responses, the feedback was accurate and I agree with most of the points mentioned. From this, I have learnt to keep my target audience in mind when crafting my advert. I have also learnt to show as many details as possible to keep the customer informed fully.
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